Search & AI Visibility

How to get your content found — by Google, by AI answer engines, and by the crawlers in between. Practical guides on llms.txt, robots.txt, AEO, GEO, Search Console, backlinks, and syndication. Real production behavior, not generic SEO theory.

Google's AI Generated Content Policy: Four Rules From the Documentation — Google does not prohibit AI-written content. It prohibits volume with nothing added, and since August 2026 it also names manipulating AI responses as spam. Here are the four rules, quoted from the source.
AI Visibility Metrics: Why the Number Moves, and How to Report It Honestly — AI answers vary between identical runs, which breaks the way most dashboards report visibility. Here is the mechanism, the formulas behind a tracker's score, and the sample size at which a rate becomes a finding.
AEO vs SEO vs GEO: A Claim Check on What the Vendors Say — Three vendor guides define the same acronyms three different ways, then repeat the same five statistics. We traced each claim to its primary source and found one that holds with a date attached, one that collapses, and one that nobody cites correctly.
AI Search Visibility: A Seven-Blocker Audit You Can Score in an Hour — Score seven reasons assistants answer your question without naming you, from edge-level bot policies and facts trapped behind tabs to a brand nobody else writes about. Each blocker has a five-minute test and one decision.
What ChatGPT Reads on Your Page, and the Bot That Decides If You Appear — Three OpenAI user agents can reach your site and only one governs whether you show up in ChatGPT answers. A January 2026 sentinel test and logged research sessions show what each assistant can and cannot see in your markup.
Generative Engine Optimization: Six Popular Statistics, Traced to Source — Most generative engine optimization guides recycle the same four figures without a sample size. We traced six of them to their original pages and marked which hold, which do not, and which nobody has documented.
WebMCP Explained: How Your Site Could Tell AI Agents What It Can Do — WebMCP is a draft browser API that lets a page declare named actions to AI agents instead of making them guess from the layout. Where the spec stands in October 2026, what Chrome has shipped, and who should act now.
If Your Site Is Not in English, ChatGPT May Research Your Topic Without You — One vendor study says much of ChatGPT's background research for non-English prompts runs on the English web. A larger 2026 dataset says the citations it ends up showing are mostly local. Both can be true, and the gap between them is where the work is.
Agentic Browsing Score in Lighthouse: What the Fraction Tells You — Chrome added an agent readiness category to Lighthouse, and it reports a fraction rather than a grade. Here is every audit behind it, and the claim it cannot support.
ChatGPT Can Suggest a Plugin Mid-Chat. Will it be yours? — ChatGPT apps distribution for B2B teams is broken - plugins get discovered individually but never reach the whole team. Here's the gap, the cost, and what to do about it now.
Why Your Content Operation Is the Real Agent Strategy — A B2B SaaS team was producing 8 pieces per month with five-day approval cycles - here's how consolidating their content operation changed both numbers.
How Claude's Text Watermark Actually Works, Explained Simply —
From SEO to Agent SEO: How to Get Chosen When AI Agents Do the Shopping — AI agents are reshaping B2B vendor discovery - here's how one team restructured their content workflow to get chosen when an agent does the shortlisting.
Your API Is Becoming More Important Than Your Website — And So Is What Feeds It — AI systems don't browse your website - they query structured data, which means your API is now the primary broadcast channel for content visibility.
Connectors Are the New App Store Listings — And Content Decides Who Gets the Slot — Connectors are replacing app store listings as the primary distribution pathway - and understanding how they work changes how you write, structure, and plan every piece of content.
How to Optimize Existing Content for AI Search Results — We optimized content for AI search engines and accidentally broke our Google rankings - here's the structure that satisfied both without compromise.
How One Site Recovered Traffic by Collapsing 400 Redirect Chains —
How to Optimize Your Content for AI Answer Engines (AEO) — Your content ranks on Google but gets zero citations in Claude or Perplexity - here's the structural gap, and how to fix it with AI answer engine optimization.
Redirect Chains Aren't Always Bad - Here's the Exception — New analysis of 500 sites finds redirect chains under 3 hops rarely hurt rankings - but the 4+ hop threshold is where real indexation problems begin.
What Redirect Chains Actually Cost You: The Data — An audit of 847 e-commerce sites found that redirect chains slow crawl budget by 34%, depress rankings by 18%, and cause answer engine crawlers to hit the same URLs 2.3 times more often - here is what the data actually shows.
How to Find and Fix Redirect Chains Step by Step —