Apple Podcasts Connect
Worth submitting to. Free and close to mandatory for a podcast — a large share of podcast discovery still routes through Apple's directory or apps that mirror it, directly relevant given Beyond already generates and distributes podcasts for tenants.
Free · live in Typically under a week.
Who actually reads it
Apple Podcasts listeners, plus a long tail of smaller podcast apps that use the Apple directory as their own backing catalog — getting listed here has knock-on reach beyond Apple's own app.
What a strong listing looks like
A validated RSS feed (correct category, complete episode metadata, artwork that meets Apple's size/format requirements) submitted once through the portal — after that, Apple re-crawls the feed itself, so ongoing accuracy lives in the RSS, not in Apple's system.
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Frequently asked questions
Is it free?
Yes.
Is there an API?
No — submission is through the Podcasts Connect portal, by entering your RSS feed URL. There is no public self-serve write API for creating the listing.
How long until my show appears?
Typically under a week once the feed passes validation, though Apple does not publish a guaranteed timeline.