Better Business Bureau
Depends on your product. Claiming the free profile is worth it for anyone selling to US consumers, because it ranks on your brand name; paid accreditation is a separate decision that only pays off in trust-sensitive categories.
11.3M monthly visits · Free + paid upgrades (third-party figures, sourced 2026-08-30).
Who actually reads it
Consumers checking whether a business is trustworthy before spending money, particularly for higher-ticket home, financial and professional services. At roughly 11.3M monthly visits, a BBB profile frequently appears near the top of a branded search.
What a strong listing looks like
A claimed profile with complete details and — critically — every complaint answered. BBB is a complaint-resolution body first, so an unanswered complaint on a profile that ranks for your brand name is the actual risk being managed here.
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Frequently asked questions
Is it free?
A business profile is free. BBB Accreditation — the badge and the rating programme — is a paid annual membership.
Do I need accreditation to be listed?
No. Profiles exist for accredited and non-accredited businesses alike.
Is there an API?
Not for creating a listing. The only public write endpoint we found submits a consumer review, not a business record.