Etsy
Worth submitting to. A five-minute shop setup with a large, high-intent audience for the right product category — the fees (listing + transaction + payment processing, and an opt-out-eligible Offsite Ads fee) are the real cost, not the setup.
152M monthly visits · Free + paid upgrades · live in Instant — a shop can go live the same day (third-party figures, sourced 2026-08-31).
Who actually reads it
Shoppers deliberately choosing handmade or vintage over mass-market alternatives — an estimated ~152M monthly visits (SimilarWeb, 2026-08-31), skewed toward gifting and home/craft categories.
What a strong listing looks like
Professional product photography on a plain background, keyword-rich titles that match how buyers actually search, and prompt, personal customer service — Etsy's search ranking rewards shop-level response time and review velocity, not just the individual listing.
See all directories we've reviewed
Frequently asked questions
What does it cost?
A $0.20 listing fee per item (renews every four months or on sale), a 6.5% transaction fee, and payment processing on top — confirm current rates on Etsy's own fee page before pricing your products.
Is it only for handmade goods?
Handmade, vintage (20+ years old) and craft supplies — it is not a general product marketplace like Amazon or eBay.
What is the Offsite Ads fee?
A fee charged only when a sale comes from an ad Etsy placed off-platform; shops under a revenue threshold can opt out, larger shops cannot — confirm the current rate before assuming a number.