Faire
Depends on your product. A genuinely different distribution channel (wholesale to independent retailers) rather than a duplicate of your DTC storefront, but it requires a real wholesale pricing strategy and passes an application — we could not verify the current commission rate from a primary source this session, so confirm it before committing margin to the channel.
3.3M monthly visits · Free + paid upgrades · live in Application review (third-party figures, sourced 2026-08-31).
Who actually reads it
Independent retail store owners sourcing inventory to resell — roughly 3.3M monthly visits (SimilarWeb, 2026-08-31, growing) on the buyer side. This is a B2B wholesale channel: your customer here is a shop, not the shopper who eventually buys from that shop.
What a strong listing looks like
A brand application with real product photography and a coherent wholesale price list (Faire expects a workable retail markup for the stores that buy from you), plus low minimum order quantities — Faire's pitch to retailers is lower risk than a traditional wholesale trade show.
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Frequently asked questions
Who buys through Faire?
Independent retail stores buying inventory to resell — not end consumers.
Is it open signup?
There is an open application, but Faire reviews brands before approving them, so it is not instant.
What does it cost?
Faire takes a commission on wholesale orders; we could not confirm the current rate from a primary source this session — verify it directly before pricing.