G2
Worth submitting to. DR 91, 2.6M monthly visits, and it now owns three of the other big four — if you only do one B2B software directory, do this one.
Domain Rating 91 · 2.6M monthly visits · Free + paid upgrades · live in 3-7 days (third-party figures, sourced 2026-08-01).
Who actually reads it
B2B software buyers at every size, from a founder comparing two tools to an enterprise procurement team citing a Grid Report in a business case. G2 badges and Grid placement show up in competitor sales decks, which means your absence is also visible.
What a strong listing looks like
Reviews, then everything else. Grid position is a function of review volume, recency and satisfaction scores, so a complete profile with ten fresh reviews outperforms a beautiful profile with none. Fill in every feature and integration field — they drive the comparison tables buyers actually read.
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Frequently asked questions
Is it free?
A profile is free. Paid tiers add lead capture, competitor comparison controls and buyer-intent data.
Do I need reviews first?
You do not need them to create the profile, but without them you will not place on a Grid Report, which is most of what G2 is for.
Do I need to submit to Capterra, GetApp and Software Advice separately?
No. G2 acquired all three from Gartner in Q1 2026; they share a vendor portal and profiles syndicate between them.
Is there an API?
G2 has an API but it is read-only — listings are created and maintained through the portal.