GoodFirms
Depends on your product. DR 86 with useful agency-side reach, but the free tier accepts only about 23% of applicants — budget for a properly complete profile with client references, or expect a rejection.
Domain Rating 86 · 0.35M monthly visits · Free + paid upgrades (third-party figures, sourced 2026-08-01).
Who actually reads it
Buyers looking for a vendor shortlist, weighted heavily toward agencies and development firms. Rankings are the product: most of the traffic lands on "top <service> companies in <place>" pages rather than on individual profiles.
What a strong listing looks like
Verified client reviews plus accurate service-mix and project-size data, because those feed the leaderboards you are trying to appear on. Expect the free tier to be competitive — roughly a quarter of free applications are accepted, so a thin profile is likely to be rejected rather than merely ranked low.
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Frequently asked questions
Is it free?
There is a free tier, but it is selective — roughly 23% of free applications are accepted. Paid tiers are more reliable.
Do I need reviews first?
Yes in practice. GoodFirms rankings are review-driven, and a profile with none will not surface.
Is it for software or services?
Both, but the centre of gravity is service providers.