Hotfrog

Depends on your product. Free and quick as part of a citation sweep, but we could not source a traffic figure we trust — do not expect it to send anyone.

Free.

Who actually reads it

Almost entirely search-driven, with very little direct browsing. We measured a traffic figure that moved by several hundred percent month over month with the great majority of it direct, which is not a pattern we are willing to publish as a reach estimate — so we publish nothing.

What a strong listing looks like

Correct, consistent NAP data. Nothing else on the page does any work.

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