Houzz
Depends on your product. A basic profile appears to be free and buying intent in the home category is real, but we could not verify the exact free-vs-paid feature split from a primary source this session — worth a look specifically if you sell home goods or services, not a general-purpose listing.
2.7M monthly visits · Free + paid upgrades (third-party figures, sourced 2026-08-31).
Who actually reads it
Homeowners actively planning or mid-renovation — roughly 2.7M monthly visits (SimilarWeb, 2026-08-31) — browsing both service pros and furnishings with high purchase intent for the category.
What a strong listing looks like
For a home-goods brand: a product catalog with strong lifestyle photography, since Houzz doubles as an ideabook/inspiration browsing experience. For a home-services pro: a complete profile with a real project portfolio and reviews — the two sides of Houzz reward different things.
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Frequently asked questions
Is it free?
A basic profile appears to be free with paid Houzz Pro tiers on top for leads/software features — we could not confirm the exact split from a primary source this session.
Is this only for contractors?
No — it also functions as a shoppable marketplace for furniture, decor and other home-goods brands, alongside the services directory.
How does ranking work?
We could not verify Houzz's ranking factors from a primary source; treat reviews and a complete, photo-rich profile as the baseline, consistent with every other reviews-driven directory in this catalog.