Meta Commerce Manager
Depends on your product. Creating the catalog is free and the social-discovery reach is real, but native checkout availability and fees vary by market and account — we could not verify current terms from a primary source this session, so confirm them before relying on in-app checkout.
Free + paid upgrades.
Who actually reads it
Facebook and Instagram users browsing or discovered through Shopping tags, Reels and ads — heavily social-discovery-driven rather than search-driven.
What a strong listing looks like
A catalog synced through a commerce or ecommerce-platform partner integration rather than hand-maintained, product tagging used consistently in posts and Reels, and (where available in your market) native checkout rather than a link-out — the drop-off between "tap the tag" and "leave the app" is the whole reason this exists.
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Frequently asked questions
Is it free?
Creating a shop and catalog is free. Meta charges a selling fee only on sales made through its own native checkout, where that is available.
Do I need a website?
No — a shop can run on Facebook/Instagram alone, though most brands connect an existing store via a commerce platform integration.
Is there an API?
Yes, for catalog management (bulk product upload/sync) — but account and shop setup itself still goes through the Commerce Manager UI.