Microsoft Merchant Center
Worth submitting to. Free, and if you already maintain a Google Merchant Center feed the incremental effort to add Bing is small — a low-cost second surface, including exposure in Copilot.
Free + paid upgrades.
Who actually reads it
Bing and Copilot shoppers — a much smaller pool than Google's, but one with less catalog competition per search, and increasingly relevant as Copilot surfaces shopping results directly in chat.
What a strong listing looks like
The same disciplined feed you would build for Google Merchant Center, reused here rather than built from scratch — accurate titles, pricing and availability, since the two feeds share a close-enough product-data format in most ecommerce platform integrations.
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Frequently asked questions
Is it free?
Free product listings on Bing Shopping cost nothing; Microsoft Shopping campaigns on the same feed are paid.
Can I reuse my Google Shopping feed?
In most cases yes — the product data format is close enough that ecommerce platform integrations typically support both from one feed.
Is there a write API?
Microsoft provides a Content API for Merchant Center analogous to Google's, for syncing a catalog programmatically rather than one-off manual submission.