Muck Rack
We'd skip this one. This is a research tool for PR teams to find journalists, not a directory an outlet or brand can submit itself to — we found no public self-submission path, so there is nothing to build a submission workflow around.
Paid.
Who actually reads it
PR and communications professionals researching journalists and outlets to pitch, using Muck Rack's own research team's data rather than a self-reported profile system.
What a strong listing looks like
Not applicable in the usual sense — Muck Rack builds its records from journalists' actual bylines and public activity rather than accepting self-submitted outlet listings, so there is no "good listing" to optimise toward here.
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Frequently asked questions
Can my publication submit itself to Muck Rack?
We found no public self-submission form — Muck Rack's data comes from its own research team tracking journalist activity, not from outlets registering themselves.
Is this the same kind of directory as Feedspot or Podchaser?
No — it is a paid PR research tool aimed at communications professionals, not a discovery directory aimed at readers or listeners.
Is there any way in?
Individual journalists can reportedly claim or update their own profile in some cases; we found no equivalent path for an outlet or brand as a whole.