Poshmark
Depends on your product. A genuine fit for fashion and accessories brands willing to run it as an active social-selling channel, but it demands ongoing engagement (sharing, community activity) that a passive listing will not get rewarded for, and we could not verify current commission rates from a primary source this session.
24M monthly visits · Free + paid upgrades · live in Instant (third-party figures, sourced 2026-08-31).
Who actually reads it
Fashion resale and secondhand shoppers — roughly 24M monthly visits (SimilarWeb, 2026-08-31) — who browse socially (following sellers, sharing listings) as much as they search, closer to a social feed than a catalog.
What a strong listing looks like
Frequent listing and "sharing" activity (Poshmark's algorithm rewards active sellers who share their own and others' listings), real photos on a person or a form, and fast shipping — passive sellers who just upload and wait are the platform's well-known failure mode.
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Frequently asked questions
Is it only for secondhand items?
No — brands can sell new inventory directly through boutique/ambassador seller accounts, alongside the platform's large resale community.
What does it cost?
Commonly cited as a flat fee on lower-priced sales and a percentage above a threshold — we could not verify current rates from a primary source this session, so confirm before pricing.
Does it really need active social engagement?
Yes — the algorithm visibly rewards sellers who share listings and engage in Posh Parties; a listing left untouched gets little organic visibility.