Trustpilot
Worth submitting to. DR 94 and 91M monthly visits, and your profile probably already exists — claiming it is less an opportunity than basic reputation hygiene.
Domain Rating 94 · 91M monthly visits · Free + paid upgrades · live in 1-3 days (third-party figures, sourced 2026-08-01).
Who actually reads it
Everyone — consumers, small businesses and B2B buyers alike. It is less specialised than G2 or Capterra, and reviews skew toward how a company behaves (support, billing, cancellations) rather than product features. That makes it a reputation surface as much as a discovery one.
What a strong listing looks like
An actively managed profile: invite customers systematically, and reply to negative reviews publicly and specifically. The profile very likely already exists whether you claimed it or not, and an unclaimed page with three angry reviews is a live liability given how often those stars appear in search results.
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Frequently asked questions
Is it free?
A free profile lets you claim the page and reply to reviews; review invitations at volume and the widgets are paid.
Do I need reviews first?
No — but a profile with a handful of negative reviews and no replies is worse than none, so claim it and start inviting customers.
Is there an API for creating the listing?
No. Trustpilot has a write API, but it covers product catalogs and review invitations — the Business Units endpoints are read-only, so the listing itself is claimed by hand.