Yellow Pages

Depends on your product. Real residual traffic and useful as a citation, but very little direct referral value — do it once for NAP consistency and never think about it again.

4.6M monthly visits · Free + paid upgrades (third-party figures, sourced 2026-08-30).

Who actually reads it

A US consumer audience that skews older and arrives mostly through search rather than by browsing the site. At roughly 4.6M monthly visits it is not the force it was, but it remains a citation source that data aggregators read.

What a strong listing looks like

Exact NAP consistency above all — Yellow Pages data propagates into other datasets, so an error here reproduces itself across the web. Beyond that, complete categories and hours; there is no engagement mechanic to optimise.

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