Brand setup used to be a workshop. Now it’s a URL.
Paste any website address. AI extracts the voice, colors, logo, and positioning — then writes your voice guidelines, article structures, newsletter templates, and social formats in one pass.
One URL in.
Everything the platform needs to write like your brand — extracted from the place your brand already lives: your website.
- Full brand analysis from one page — Voice tone, color palette, logo, mission, ideal customer profile, USPs, and visual identity — extracted from any public URL and shown to you before anything is saved.
- Voice guidelines, written for you — A multi-paragraph guideline document covering tone, point of view, sentence style, what to avoid, and example phrases — used by the AI on every piece it generates afterward.
- Content structures for every channel — Up to ten article outline templates, newsletter formats the composer offers when you write an issue, and per-platform social post formats — all generated in the same pass.
- A site theme that matches — Optionally generate a CSS theme mirroring the source site’s visual identity — colors, typography, border radius — with a live preview before you apply it to your public blog.
- You approve before it writes — The analysis step is a checkpoint, not a black box. Edit the extracted signals first; the Generate steps only run once you confirm. Every output stays editable in Settings afterward.
- Built for repeat onboarding — Agencies run it per client workspace; founders launching without a site can point it at a market leader and adapt the extracted positioning. Each mode can be re-run independently.
What it looks at
- Analyze — URL in, brand signals out: voice tone, palette, logo, mission, ideal customer, USPs, visual identity.
- Generate — Writes voice guidelines, article structures, newsletter templates, social formats, and the logo in one operation.
- Generate Theme — A matching CSS theme for your public blog, previewed live before you save. Skippable — apply it later if you prefer.
- Re-run anytime — Trigger any mode on its own from Settings — refresh templates from the stored analysis without re-scraping the site.
Two ways to onboard a brand.
The manual way
- A kickoff workshop to agree on tone, audience, and positioning
- Someone writes voice guidelines by hand — eventually
- A dozen settings screens filled in one field at a time
- Content templates invented from scratch, per channel
- The blog theme gets built separately, by someone else, later
With Brand from URL
- Paste one URL — the AI reads the site and extracts voice tone, palette, logo, mission, ideal customer, and USPs
- Review the analysis on one screen and correct anything before a single setting is written
- One Generate pass writes voice guidelines, article structures, newsletter templates, and social post formats
- An optional matching site theme — colors, typography, border radius — with a live preview before you save
- Re-run any step independently, any time
How it works
- Paste a URL — Your site, or any public page. The AI scrapes it and extracts brand signals: voice tone, color palette, logo, mission, ideal customer profile, and USPs.
- Review and confirm — The extracted analysis appears on one screen. Correct anything that looks off — nothing is written to your workspace until you confirm.
- Generate everything — One pass writes voice guidelines, article structures, newsletter templates, and social formats. Optionally generate a matching site theme too.
Included in every plan.
Brand from URL is the front door of the platform, not a premium onboarding service. Every workspace can run it — and re-run it — at no extra cost.
Set up in minutes, not workshops.
Paste one URL. Walk away with a workspace that already knows your voice.
Frequently asked questions
How is this different from filling in the settings myself?
Nothing stops you from configuring everything by hand — voice, structures, templates, theme — across a dozen settings screens. Brand from URL does the same work in one guided pass, grounded in what your website already says about you, and every output lands in the same editable settings. You are not locked into the result; you are skipping the blank-page phase of it.
What do I need before running it?
A publicly accessible URL — that is the whole prerequisite. It does not have to be a homepage; a content-rich page like an About page or blog index gives the AI more text to work with and produces a sharper analysis. Sites behind a login wall can’t be read, so use a public marketing page instead.
What if the AI gets my brand wrong?
You catch it before anything is written. The wizard shows the extracted voice tone, palette, positioning, and logo for review, and you correct them before confirming. After generation, every output is a normal setting — voice guidelines, structures, templates, and theme are all editable. One caution: re-running Generate replaces existing structures, so back up hand-crafted ones first.
We’re an agency — does this scale across clients?
That is the core use case. Each client workspace gets its own run: paste the client’s URL, review, generate, and the workspace writes in that client’s voice with that client’s templates and theme. The wizard is not locked to the workspace’s own domain either, so you can extract from any public site and adapt from there.
What if we don’t have a website yet?
Point the wizard at a market leader in your space. It extracts their positioning and content structure as a starting template, then you edit the voice guidelines in Settings to differentiate your own angle. The generated structures are outlines, not copies — they give you a working scaffold on day one instead of an empty workspace.