Ten posts about one thing. Not ten things.
Write the brief once. Campaigns decides what the push actually argues, plans the assets across every channel you picked, and writes each one to a different angle — so the set builds instead of repeating itself.
One brief in.
The difference between a content calendar and a campaign is that a campaign is arguing something. That argument is the first thing Campaigns writes, and everything else is written against it.
- The idea comes first — Most AI writing starts at the post. Campaigns starts at the position — the shift you want the reader to make — then writes every asset to support it. You approve the idea before a word of copy exists.
- Channel is where, author is who — Pick the platforms it runs on and, separately, whose voice it is written in. A blog post carries a named byline and reads in the first person; the social pieces can run from the company account. Two decisions, not one.
- Every piece has a different job — The planner assigns each asset an explicit angle and orders them so the campaign builds — name the problem, develop it, prove it, then ask. Two pieces that could be swapped without anyone noticing is a bug, not an outcome.
- Spread across your dates — Set a start and an end and the assets are distributed evenly across the window, so the campaign has a shape instead of landing all at once on the day you generated it.
- On brand by construction — Your brand voice, your terminology, your safety rules, your per-platform house rules and the persona you are writing for are all read before generation — not bolted on as an edit pass afterwards.
- Rewrite without losing the plan — Steer the whole set with a note — punchier, more technical, warmer — and the copy is rewritten while the plan stays put. Anything you have edited and saved yourself is left alone.
Not a content calendar.
A scheduling tool
- You bring the assets; it arranges them
- Rows on a calendar with no argument between them
- Every post written in isolation, so they overlap
- The plan is a date, not a point of view
Campaigns
- You bring a brief; it brings the assets
- One agreed idea every piece ladders up to
- Each piece assigned a distinct angle before writing
- The plan is an argument, sequenced to build
How it works
- Write the brief — Describe what you are pushing and why now. Pick the channels, the persona it is aimed at, the voice it is written in, and the dates it runs between. Rough notes are fine.
- Agree the idea — Before any copy exists, Campaigns writes the concept: the big idea, the one message, the proof points, and five campaign lines to choose between. You pick the line that runs.
- Plan the assets — It decides what gets made, on which channel, in what order — every channel you picked gets at least one piece, each with a different angle, spread across your dates.
- Write every piece — Each asset is written to its own angle, in your brand voice, in the named author’s voice where you set one, following your house rules for that platform. Edit any of them inline.
Stop writing the same post four times.
Write the brief once, agree the idea, and let the campaign build the argument across every channel you run.
Frequently asked questions
How is this different from just generating social posts one at a time?
A single post has no idea what the others say, so with the same source material it reaches for the same angle every time — and you get four versions of one announcement. Campaigns writes the concept first, assigns each asset an explicit and different angle, then writes to that. The set is planned as a set.
What does it actually produce today?
The campaign concept — big idea, key message, proof points, and five campaign lines to choose from — plus a planned asset list across the channels you selected, with the full copy written for every piece. Blog posts come back as a headline and opening; social posts come back as the caption as it would be published. You can edit any of them inline.
Does it publish or schedule the posts for me?
Not yet. Campaigns plans the dates and writes the copy; pushing assets into the publishing queue is the next release. Today it is the strategy and writing half of the work — you take the finished copy into Social Posts or Articles to publish.
Can it write in a specific person’s voice?
Yes. Pick an author on the brief and the blog copy is written in their voice and first person, using their writing guidelines. Leave it as brand voice and it writes from the company. Channels and voices are separate fields, so one campaign can run across several platforms without changing who it sounds like.
What if I do not like what it wrote?
Rewrite the whole set with a steer — a tone chip or a free-text note — and the plan stays while the copy changes. Or open any single asset and edit the headline, body and call to action by hand. Saved edits are protected: a bulk rewrite will not overwrite them.
How many assets does it make?
It scales to the shape of the campaign — the number of channels you picked and how long it runs — with at least one piece per channel and a ceiling of twelve. Past that you are reviewing a spreadsheet rather than a campaign.