Stop checking rival blogs by hand. Put a radar on them.
Register competitor domains once. Their content is crawled and tagged automatically, mapped against your own coverage, and turned into counter-content ideas — one click from feed to editorial calendar.
The whole landscape.
Competitor Intelligence is a continuous monitoring pipeline, not a one-time audit. It keeps watching so your team can keep publishing.
- Automatic content sync — Register a domain and the pipeline crawls its sitemap and RSS feeds on a recurring schedule. New competitor articles show up in your feed without anyone checking anything.
- Radar chart of the market — Every tracked competitor plotted against your shared content categories. Long spokes show where they are doubling down; short spokes are territory you can claim.
- Coverage overlap map — Your published articles versus competitor coverage, category by category. See exactly where you are outgunned, where you are alone, and where the white space is.
- Insight briefs per article — Each imported piece gets an AI brief: what it does well, which content principles it follows, which research angles it missed, and where your brand can differentiate.
- One-click counter-content — See a competitor announcement or article you need to answer? One click creates a counter idea in your content plans — with the source article attached as context.
- Briefs that stay current — When a sync detects a competitor updated an article, its insight brief regenerates automatically. The intelligence is as fresh as the last crawl, not the last quarter.
What it looks at
- Content feed — A chronological stream of everything your rivals publish — title, date, category, and theme, imported automatically.
- Radar & map — Category-level views comparing publication volume across all tracked competitors, and against your own library.
- Insight briefs — Per-article analysis your writers can work from: highlights, principles, missed angles, differentiation opportunities.
- Counter ideas — Turn any competitor item into an idea in your content plans — the gap analysis becomes the brief.
Manual rival-watching vs. a competitive radar.
The manual routine
- Open five competitor blogs every Monday and skim for anything new
- Keep a spreadsheet of who covered what — outdated the day you save it
- Notice a rival announcement days late, after the story has moved on
- Guess where their coverage is strong and where the gaps are
- Write a brief from memory of what "everyone else" already published
Competitor Intelligence
- Competitor sitemaps and feeds crawled on an automatic recurring schedule
- Every imported article tagged by theme and category by AI
- A live feed of what rivals publish, with per-article insight briefs
- Radar chart and coverage map: your articles vs. competitor overlap, per category
- One-click counter-content: turn any competitor item into an idea in your plans
How it works
- Add a domain — Enter a competitor root domain. Sitemap and RSS feed are discovered automatically — or paste a direct sitemap URL for stubborn sites.
- Sync and tag — Articles are imported and run through AI passes: theme tagging, category assignment, and a per-article insight brief.
- Act on the gaps — Read the radar, open a brief, and click to create a counter-content idea — it lands in your content plans, ready to draft.
Included in every plan.
Competitor Intelligence is part of the cockpit, not a premium bolt-on. Track your rivals from day one on any workspace.
Know their next move.
Add your first competitor domain and watch the radar fill in — then publish into the gaps.
Frequently asked questions
How is this different from an SEO tool that shows competitor keywords?
Keyword tools show you which queries a domain ranks for — a data export you still have to interpret. Competitor Intelligence works at the content level: it imports the actual articles, tags them by theme and category, maps them against your own published coverage, and writes a differentiation brief for each one. The output is not a keyword list; it is an editorial move — often one click from becoming an item in your content plans.
How long does setup take?
Minutes. Add a competitor by entering its root domain — the sitemap and RSS feed are discovered automatically — then trigger the first sync. After the initial import, AI tagging and categorisation run on their own, and subsequent syncs happen automatically on a recurring schedule.
Does the AI decide what we publish in response?
No. The pipeline surfaces intelligence — the feed, the radar, the coverage map, the briefs. Acting on it is always a human choice: you decide which gap matters, which brief to hand a writer, and which competitor item deserves a counter. The one-click idea creation puts the item in your content plans as a suggestion, not on your site.
What is the return compared to doing this manually?
Manual competitor monitoring has two costs: the hours spent checking rival sites, and the misses — the pieces you never saw and the gaps you never noticed. Automating the sync removes the first; the radar and coverage map remove the second. Your editorial calendar gets steered by an actual picture of the landscape instead of whoever happened to browse a rival blog last week.
Who is this built for?
Marketers and content leads in contested categories — anywhere several publications chase the same audience. If part of someone’s week currently goes to skimming rival blogs and press pages, this replaces that routine with a feed, and replaces the "we should respond to this" Slack message with a counter idea already sitting in the content plan.