See exactly what drives traffic. Act on it before your next publish.
Connect Google Analytics and Search Console once. Every article's performance — clicks, impressions, CTR, and trend direction — lives in one dashboard built for growth teams.
Every signal that matters,
Stop copy-pasting data between GA4, Search Console, and spreadsheets. Content Analytics pulls it all together and tells you what to do next.
- Traffic that compounds — See which articles are gaining momentum and double down — follow-ups, internal links, social pushes — before the window closes.
- Catch decaying content early — Spot articles losing traffic before the drop becomes a cliff. Surface them with a one-click refresh plan to recover rankings fast.
- AI-absorbed traffic detection — Know when Google's AI Overviews intercept your impressions without clicks, so you can rewrite for the new zero-click landscape.
- Low CTR alerts — High impressions, weak clicks? Surface every title and meta description underperforming SERP expectations so you fix the right pages first.
- Competitive SERP signals — See how your content ranks against real competitors for target keywords — positions, featured snippets, and CTR — updated daily.
- One-question AI analysis — Ask "what's working this month?" and get a data-backed answer from an AI that can read your entire dashboard and article catalog at once.
What it looks at
- Content performance — Top pages · rising trends · decaying articles · zero-click flags · CTR by page
- SERP rankings — Keyword positions · featured snippets · impression share · ranking change velocity
- Audience reach — Branded vs non-branded queries · newsletter open rate · social reach by post
- External signals — AI citations · brand mentions · backlink velocity · domain authority trend
Turn content into a growth engine.
See which articles compound, which are slipping, and exactly what to do next — all in one dashboard.
Frequently asked questions
What data sources does Content Analytics connect to?
Google Search Console for keyword impressions, clicks, and ranking positions. Google Analytics 4 for session data, audience metrics, and traffic sources. These connect once in Settings — no CSV exports, no separate logins. The dashboard refreshes automatically on a daily sync.
How is this different from just using Google Analytics?
GA4 tells you how many sessions you had. Content Analytics tells you which articles are gaining or losing traction, which pages are intercepted by AI Overviews before users can click, and what you should write next to capitalize on rising signals. It's editorial intelligence, not raw session data.
How long until I see data after connecting?
Historical data from the past 16 months syncs immediately after connecting Search Console. GA4 data populates within a few minutes. You'll have meaningful trending data (rising vs decaying) within one full day after the first sync, and real comparative analysis after two sync cycles.
Does this replace a dedicated SEO tool like Ahrefs or Semrush?
For content performance and trend analysis, yes — it handles everything a growth team needs day-to-day. For deep technical audits, large-scale backlink prospecting, or competitor domain analysis at scale, dedicated crawl tools still have their place. Content Analytics focuses on what to write and what to fix, not crawl data.
How does the AI analysis work — is it just summarizing the dashboard?
The Brand Intelligence AI can read your full article catalog, Search Console data, competitor landscape, and content plans simultaneously. When you ask "what's working this month?", it cross-references rising articles against your category mix, identifies gaps competitors are filling, and suggests specific follow-up topics. It's closer to a growth analyst than a chart reader.