Your Editor-in-Chief, on your computer.
One teammate that senses, decides, and ships. Watch and steer it from the desk. When the tab is closed, the same Editor-in-Chief keeps going on your Mac — Propose by default, Act when you trust it.
One teammate.
Editor-in-Chief is not a chatbot and not a mute pair of hands. It is the CMO loop — sense, diagnose, act or propose, learn — plus the computer that finishes the work.
- Editorial review on demand — Every article scored 0–10 across seven dimensions — accuracy, depth, originality, SEO alignment, brand voice, readability, structure — with specific, location-level suggestions.
- Apply / Cancel suggestion cards — Feedback is not a wall of text. Each suggestion is a card with an Apply button and a Cancel button. Act on the ones you agree with, dismiss the rest — the AI never rewrites behind your back.
- More than 70 tools at its fingertips — Content plans, publishing schedules, social drafts, newsletters, podcast episodes, SERP research, keyword discovery, internal-link suggestions, visual enrichment — all callable from one chat.
- Design mode included — Ask for a theme change and the same editor switches modes: it generates site and article themes, previews them, activates the one you pick — and can roll back just as easily.
- Knows your brand, not just your prompt — Before answering, it reads your brand voice settings, active content plans, and the article in front of you — so feedback is specific to your publication, not a generic grammar check.
- Built-in product help — Ask "how do I connect a custom domain?" mid-edit and it answers from the product knowledge base — then can navigate you straight to the right screen. No tab-switching to documentation.
What it looks at
- Editorial assessment — Seven-dimension scoring with actionable, paragraph-level suggestions. Re-run after edits to watch the scores move.
- Direct actions — Draft social posts, generate newsletters, schedule publishing, run enrichment — the agent executes, you confirm.
- Design conversations — Generate, save, activate, and roll back site and article themes from the same chat — no design tool required.
- Product guidance — Answers how-the-platform-works questions in place and can open the relevant settings screen for you.
A chat assistant answers. An editor-in-chief acts.
Generic AI chat
- Gives you advice in a side window — you do the clicking
- No idea what your brand voice, plans, or calendar look like
- Feedback is a wall of text, not something you can apply
- Knows nothing about the product you are working inside
- Design questions get a paragraph, not a new theme
Editor-in-Chief
- Runs the newsroom: plans, writes, enriches, publishes, and shows up in conversations
- Lives on the desk while you watch — and on your Mac when the tab is closed
- Propose queues for you. Act ships. Pause stops everything.
- Brief it from any editor page. Approvals land in one inbox.
- Content Agents Bot is this same person with a browser session — not a second product
How it works
- Meet it on the desk — Editor-in-Chief is the home: status of the Mac Bot, what needs your call, what already shipped. Brief it from the sidebar on any page.
- Start on Propose — It drafts, queues, and waits. You Approve, Edit, or Dismiss. Nothing consequential leaves until you say so.
- Turn on Act when it has earned it — The same teammate writes, publishes, comments, and uploads on its own — still paused for login walls and spend. Pause is always one click.
Included in every plan.
Editor-in-Chief is the product. The desk is the window. The Mac Bot is where it lives when you close the tab. Every workspace gets the desk, the chat, and Propose vs Act.
Meet your Editor-in-Chief.
Open the desk, pair a Mac if you want it working with the tab closed, and start on Propose.
Frequently asked questions
How is this different from pasting my article into a chatbot?
A chatbot sees only what you paste and can only answer in text. Editor-in-Chief is wired into your workspace: it reads your brand voice, content plans, and article metadata automatically, and it acts through real tools — scoring the article, drafting the social post, scheduling the newsletter, changing the theme. The output is not advice you have to go execute; it is executed work you approve.
What does setup look like?
There is none beyond opening Editor-in-Chief. Pair a Mac if you want it working with the tab closed. Start on Propose; turn on Act per domain when the output has earned it.
Will it change my article without asking?
On Propose, nothing consequential leaves until you Approve. Editorial review of a single article never writes the body unless you apply a suggestion. Act is the named switch for domains you have already trusted — login walls and spend still pause.
Where is the return on investment?
Two places. First, quality: every article gets a structured senior-editorial pass before publish, so weak spots are caught while you can still fix them — not after the piece underperforms. Second, time: the tasks that normally mean five different screens — review, social draft, scheduling, enrichment, theme tweaks — collapse into one conversation.
Who gets the most out of this?
Teams publishing at volume without a dedicated managing editor. If articles ship with inconsistent depth, drifting voice, or no structured review because nobody has time to give one, Editor-in-Chief becomes the constant: every piece gets the same seven-dimension scrutiny, and every editor gets the same senior second opinion.