Every newsroom has a chief editor. Now yours does too.
A conversational AI editor that lives inside your article editor — it reviews every piece against seven editorial dimensions, then acts: plans, schedules, enriches, and redesigns, with you approving every change.
One editor.
Editor-in-Chief is not another chatbot bolted onto a CMS. It is an agent wired into every part of the platform — reviewing, planning, distributing, and designing from a single conversation.
- Editorial review on demand — Every article scored 0–10 across seven dimensions — accuracy, depth, originality, SEO alignment, brand voice, readability, structure — with specific, location-level suggestions.
- Apply / Cancel suggestion cards — Feedback is not a wall of text. Each suggestion is a card with an Apply button and a Cancel button. Act on the ones you agree with, dismiss the rest — the AI never rewrites behind your back.
- More than 70 tools at its fingertips — Content plans, publishing schedules, social drafts, newsletters, podcast episodes, SERP research, keyword discovery, internal-link suggestions, visual enrichment — all callable from one chat.
- Design mode included — Ask for a theme change and the same editor switches modes: it generates site and article themes, previews them, activates the one you pick — and can roll back just as easily.
- Knows your brand, not just your prompt — Before answering, it reads your brand voice settings, active content plans, and the article in front of you — so feedback is specific to your publication, not a generic grammar check.
- Built-in product help — Ask "how do I connect a custom domain?" mid-edit and it answers from the product knowledge base — then can navigate you straight to the right screen. No tab-switching to documentation.
What it looks at
- Editorial assessment — Seven-dimension scoring with actionable, paragraph-level suggestions. Re-run after edits to watch the scores move.
- Direct actions — Draft social posts, generate newsletters, schedule publishing, run enrichment — the agent executes, you confirm.
- Design conversations — Generate, save, activate, and roll back site and article themes from the same chat — no design tool required.
- Product guidance — Answers how-the-platform-works questions in place and can open the relevant settings screen for you.
A chat assistant answers. An editor-in-chief acts.
Generic AI chat
- Gives you advice in a side window — you do the clicking
- No idea what your brand voice, plans, or calendar look like
- Feedback is a wall of text, not something you can apply
- Knows nothing about the product you are working inside
- Design questions get a paragraph, not a new theme
Editor-in-Chief
- Runs more than 70 tools — content plans, scheduling, social drafts, newsletters, enrichment, themes
- Reads your brand voice, content plans, and article metadata before it says a word
- Suggestions arrive as cards with Apply and Cancel — one click to act, one to dismiss
- Answers product questions in place — no docs hunt, no support ticket
- Switches to design mode and generates, previews, and activates site themes conversationally
How it works
- Ask, in plain language — "Review this article", "schedule a social post for it", "make the theme warmer" — one chat panel in the editor sidebar handles all of it.
- It works with real tools — The agent picks the right tools for the job — editorial assessment, SERP research, enrichment, theme generation — and runs them against your actual workspace.
- You approve, it applies — Results come back as suggestion cards and previews. Nothing changes your article or your site until you click Apply.
Included in every plan.
Editor-in-Chief is the heart of the editor, not an add-on. Every workspace gets the full agent — review, actions, design mode, and product help.
Give every article a chief editor.
Open any draft, ask for a review, and watch it come back with scores, suggestions, and one-click actions.
Frequently asked questions
How is this different from pasting my article into a chatbot?
A chatbot sees only what you paste and can only answer in text. Editor-in-Chief is wired into your workspace: it reads your brand voice, content plans, and article metadata automatically, and it acts through real tools — scoring the article, drafting the social post, scheduling the newsletter, changing the theme. The output is not advice you have to go execute; it is executed work you approve.
What does setup look like?
There is none. Editor-in-Chief lives in the article editor sidebar for every workspace. The one thing worth doing first is filling in your brand voice settings — the review benchmarks against your voice profile, so a complete profile means sharper, more specific feedback.
Will it change my article without asking?
No. The editorial review only reads and scores — it never writes to your article body. Suggestions arrive as cards with explicit Apply and Cancel buttons, and design changes are previewed before you activate them. Human-in-the-loop is the design, not a setting.
Where is the return on investment?
Two places. First, quality: every article gets a structured senior-editorial pass before publish, so weak spots are caught while you can still fix them — not after the piece underperforms. Second, time: the tasks that normally mean five different screens — review, social draft, scheduling, enrichment, theme tweaks — collapse into one conversation.
Who gets the most out of this?
Teams publishing at volume without a dedicated managing editor. If articles ship with inconsistent depth, drifting voice, or no structured review because nobody has time to give one, Editor-in-Chief becomes the constant: every piece gets the same seven-dimension scrutiny, and every editor gets the same senior second opinion.