Agentic PR that lives inside your content engine.
It watches your space, finds the journalist waiting for your story, writes the pitch, sends it, and follows up — then tells you the moment you get picked up. Not a $2k/mo bolt-on. Part of your plan.
A retainer buys you a contact list and a person to nag it.
You still approve every pitch, chase every journalist, and Google whether anyone covered you. PR Machine runs the whole loop — because the story it pitches is one you already published, the follow-up is automatic, and coverage tracking is built in. Review-first until you decide otherwise.
- The Newsroom — Recent industry news, ranked by how credibly your brand can attach to it — weighted toward stories a journalist you already track is active on. Check in, pick one, and Draft Outreach does the rest.
- Finds the journalist waiting for your story — Matches the story to the right reporters by beat and recent work — the ones your media list already covers, plus new names it surfaces from the web. Every pitch opens on a real piece they actually wrote, or it opens on the news and doesn't fake familiarity.
- Article → Press Release — One click on any published article pre-fills a release with its headline, key data points, and author as spokesperson. Nothing else can do this, because nothing else also writes the content.
- Follows up on its own — A pitch you already approved gets one follow-up after four quiet days — generated in your voice, quoted so it threads, and cancelled the moment the journalist replies. No spreadsheet, no reminders, no nagging.
- Runs on its own when you want it to — Turn on PR autonomy and it watches the news, drafts the outreach, and holds it for your review — or sends inside guardrails you set. Review-first by default. Nothing reaches a journalist unreviewed until you flip the switch.
- Coverage monitoring + replies in your inbox — Automatic pickup sweeps tag each mention with sentiment and reach. When a journalist replies, you get a cockpit notification and the full thread — pitch, open, reply — in one conversation view.
What it looks at
- The Newsroom — Industry news scored for pitchability, tracked-journalist matching, and one-click Draft Outreach that assembles the angle, the recipients, and a pitch per journalist.
- Release Editor — AI drafting across 13 release types, structured key-facts, spokesperson attribution, and a native newsroom or wire-embed distribution.
- Campaigns & follow-up — Personalised AI pitches with selectable angles, automatic four-day follow-up that stops on reply, per-contact send/open/reply tracking, and journalist replies routed to your inbox.
- Coverage Monitoring — Automatic 24h and 72h pickup sweeps after distribution, with sentiment and reach tagging and a pickup timeline per release.
PR software, not a retainer.
A standalone PR tool or agency
- A monthly retainer, often a six-month minimum
- A contact database you still write every pitch against
- No connection to the content you publish
- Follow-up is a person remembering to send one
- Coverage monitoring is a premium add-on
- Onboarding, contracts, and a demo to get started
Content Agents PR Machine
- Part of your plan — no retainer, no per-pitch fee
- The Newsroom drafts the pitch from a story you can own
- One-click Article → Press Release
- Automatic follow-up that stops the moment they reply
- Coverage monitoring built in and automatic
- Same workspace as your content, social, and SEO
How it works
- React to the news — The Newsroom scans your space and flags the story you can credibly attach to — with the journalists who cover it already attached. One click drafts the angle, the recipients, and a personalised pitch for each of them.
- Or turn a published article into a release — Hit "Create PR" on any article. The AI pre-fills the headline, key facts, and spokesperson from the piece you already wrote. Your content is the pitch pipeline.
- Send, and it follows up on its own — Personalised pitches go out and track opens and replies in one closed-loop view. Anyone who hasn't replied in four days gets one tasteful follow-up — which stops the instant they write back.
- Coverage picks itself up — The news web is swept 24h and 72h after distribution and every pickup surfaces with sentiment and reach. "Did we get covered?" answers itself.
Turn today's news into tomorrow's coverage.
Open the Newsroom, pick a story you can own, and hit Draft Outreach — the angle, the journalists, and the pitches are already written.
Frequently asked questions
How is this different from a PR tool or an agency?
A PR tool sells you a contact list; an agency sells you a person to work it — both on a monthly bill. PR Machine lives in the same workspace as your content, so the Newsroom flags a story you can credibly own, drafts a personalised pitch to the journalists who cover it, sends it, and follows up on its own. Your published articles become press releases in one click, and coverage tracking runs automatically. It closes the loop instead of handing you the pieces.
Does it send pitches without me?
Only if you tell it to. Every new pitch to a new journalist waits for your review by default. The one thing that sends on its own is a single follow-up to a pitch you already approved — and it cancels the instant the journalist replies. PR autonomy, which watches the news and drafts outreach unattended, is off until you turn it on, and review-first even then.
How does the Newsroom decide what to surface?
It scans recent industry news for your topics and ranks each story by how credibly your brand can attach — giving the most weight to stories where a journalist already on your media list is active, then to gaps you're known for and topics AI answer engines already cite you on. You see a plain-English reason for every story and the exact journalists who cover it.
How does coverage monitoring work?
When a release is marked distributed, the platform searches the news web for your brand name, headline keywords, and spokesperson — automatically at ~24 hours and ~72 hours, and on demand anytime. Each pickup is tagged with sentiment and an estimated reach tier and shown as a timeline on the release, with counts rolled up into your Brand Cockpit.
Do I have to bring my own journalist list?
You can import your existing contacts, and Find Media surfaces new names for any story. The AI drafts personalised pitches for whichever journalists a campaign includes. PR Machine is built to make a targeted pitch to the right 50 journalists land — not to resell a stale mega-database.
Where do journalist replies go?
Into your shared inbox. When a journalist replies to a pitch, you get an instant cockpit notification and the full thread — original pitch, open event, and reply — in one conversation view, so nothing slips through a personal email account.