Everything an SEO would do to the article. Then Polish.
Titles, meta, tags, headings, links, readability, and technical notes — the on-page work an SEO professional does after the draft exists. Then GEO, citation backing, and Polish: apply it once, or let Autopilot keep doing it.
Compete on the work,
An SEO agency audits the page and sends a deck. We run the same on-page pass, store every fix in Content health, and Polish applies the high-impact ones. You still choose what to focus on.
- Titles, meta, and tags — Headline alternatives with rationale, a meta description under ~155 characters, and keyword ideas attached as topic tags — the same fields an SEO would change first.
- Technical notes that map to edits — Heading hierarchy, slug, alt text, internal links, and structure tips stored as actions you Implement or Decline — not a dump of audit jargon.
- Polish after you write — The post-write pass. Runs SEO, GEO, readability, and citations, then applies the high-impact fixes. One-shot from the editor, Content health, or cockpit — Autopilot optional.
- Ask what to focus on — Leave focus blank for a full pass, or point it: title and tags, a target keyword, the lede. Keyword opportunities in the cockpit polish a live URL toward a real query.
- GEO and citations on top — What a classic SEO retainer rarely includes: LLM-citable structure, direct answers, and sourced claims. Google and ChatGPT from the same article.
- A workbench, not a dashboard — Brand Cockpit alerts you that work is waiting. Content health is where you scan the library, Implement, Decline, or Polish. Observatory SERP, GSC, and backlinks live in the SEO suite.
What it looks at
- On-page SEO — Title · meta · topic tags · headings · slug · alt text · internal links
- Readability — Sentence length · paragraph structure · executable before → after rewrites
- GEO + citations — LLM-citable claims · direct answers · source backing
- Polish — One-shot or Autopilot · optional focus · stalled pages · keyword retarget
What an SEO does. Then we keep going.
An SEO professional
- Researches keyword and search intent
- Rewrites the title tag and meta description
- Fixes heading hierarchy, slug, and image alt text
- Places the keyword in the lede and H2s
- Adds internal links and tightens readability
- Hands you a report you still have to apply
Content Agents
- Same on-page work: titles, meta, topic tags, technical notes
- GEO: structure so ChatGPT and Perplexity can cite you
- Citation authority: back unsourced claims
- Polish: apply the pass after you write — once, or on Autopilot
- Optional focus: “title and tags”, or a target keyword
- Content health: Implement or Decline, across the library
How it works
- Write — Draft in brand voice. SEO is baked into the first pass — Polish is the after-write quality cycle, not a substitute for writing.
- Scan — Content health scores SEO, GEO, readability, and citations. Each issue is a concrete action, not a PDF.
- Decide — Implement applies title, excerpt, tags, and executable rewrites. Decline parks the rest. You stay in control.
- Polish — One click runs the remaining high-impact pass. Tell it what to focus on, or leave it blank. Autopilot can do this after every draft.
Ship the pass an SEO would bill for.
Scan, decide, Polish. One-shot or Autopilot — quality is the product, not a cheaper report.
Frequently asked questions
What does SEO Analysis actually check on an article?
The on-page pass an SEO would run after the draft exists: title alternatives, a meta description, keyword ideas (attached as topic tags), and technical notes (headings, slug, alts, internal links, structure). Readability and citation backing are sibling scans in Content health. Live top-10 SERP, Search Console, and backlinks are the SEO suite — not this article agent. We do not inflate a “14 SERP checks” score for work that lives elsewhere.
What is the difference between Implement and Polish?
Implement (and Decline) are surgical. You accept a new title, excerpt, tags, or a rewrite the scan already produced. Polish is the after-write cycle: the Editor-in-Chief re-reads the article, runs SEO, GEO, readability, and citation checks, and applies the high-impact remaining work. Use Implement when you want one field. Use Polish when you want the professional pass.
Do I need Autopilot to Polish?
No. On-demand Polish runs from the article editor, Content health, stalled-content alerts, and keyword opportunities even when Autopilot is off. Turn on Autonomy Tier 2 — Polish if you want that same pass after every new draft without clicking. The kill switch still stops everything.
Can I tell it what to focus on?
Yes. The Polish dialog takes an optional focus — “title and tags”, a keyword, the opening paragraphs. Blank means a full quality pass. Cockpit keyword opportunities pass the query in automatically so the rewrite stays on that term instead of a generic cleanup.
How is this different from Surfer, Clearscope, or an SEO agency?
Those tools and retainers are strong at keyword coverage and a report. Content Agents does the on-page work inside the CMS that already wrote the article, then adds GEO and citation backing, and Polish actually applies the pass. You are not buying a cheaper audit. You are buying the same craft plus the work after the audit — at the quality of the edit, not the price of the PDF.
Will Polish make the article sound robotic?
Polish is instructed to serve the focus and high-impact SEO, GEO, readability, and citation issues — not to stuff keywords or flatten voice. Brand writing habits still own the shape. Implement never auto-applies; Polish is the one action that writes, and you can skip Autopilot entirely and run it only when you choose.