Three of you, carrying a brand built for thirty.
A content lead and two others, fifteen subscriptions, an agency invoice, and no two tools that share a definition of your brand. Content Agents replaces the stack with one workspace where the brand rules live once and every agent writes against them.
What changes
- One invoice instead of fifteen — A typical stack — keyword research, an AI writer, a newsletter platform, a scheduler, audio, analytics — runs into the hundreds a month before an agency retainer. This replaces the production half of it, and the price is on the pricing page.
- The brand is written down once — Voice, terminology, banned claims, audience, structures and authors live in one place. The article agent, the newsletter agent and the social agent all read it. Nothing is re-explained in a brief, and nothing drifts between channels.
- Nothing ships without a person — Every surface has a review step. Drafts queue, suggestions arrive as accept-or-cancel cards, and the autonomy dial is off until you move it. Speed comes from the drafting, not from skipping the editor.
How it works
- Import the brand — Point it at your site. Voice, terminology and audience come back as an editable document — the thing your freelancers keep asking for and nobody has written.
- Plan against real queries — Search Console syncs the queries you already rank for. The plan ranks topics by what you can realistically move, not by volume.
- Draft, review, enrich — Articles arrive structured and on voice. The editor reviews in the visual editor, the SEO and GEO passes run, enrichment adds images, links and takeaways.
- Publish everywhere at once — The same piece becomes the newsletter, the social queue and the podcast episode — written for each format, not pasted across them.
What you use
- Brand Terminology — Your industry’s exact words, enforced in every article, post and episode.
- Keywords & GSC — A keyword bank plus the queries you already rank for, in one place.
- Newsletter — Written, sent on your domain, tracked, and auto-resent to the people who missed it.
- Brand Cockpit — Rankings, citations, competitors and backlinks in one view, with one priority.
- Campaigns — One idea becomes ten assets, each written for the job it has to do.
- Authors & Voice — Named authors with private voice briefs, so a byline means something.
A week to replace the first three tools.
Do it in the order below and you can cancel something by Friday. Nothing needs the whole team to stop what it is doing.
- Day one: Import the brand and correct it. — A written voice and terminology document your whole team — and every agent — works from.
- Day two: Connect Search Console. — The queries you already rank for, next to the ones you have been guessing at. Usually the first surprise.
- Day three: Run one article through the full path. — Draft, review, SEO and GEO pass, enrichment, publish. The honest benchmark against your current process.
- Day four: Send that article as the newsletter. — One newsletter tool you no longer need, and open-rate data in the same workspace as the article.
- Day five: Queue the social posts from it. — A scheduler you no longer need. Now compare the month’s invoices.
When this is the wrong tool.
- You need SSO or SAML, a multi-stage approval chain, or a signed compliance posture today. We do not have them. If procurement asks, the answer is no, not "on the roadmap".
- You are a media publisher with an ad stack and a newsroom workflow. Nothing here speaks to that, and the word "publisher" is not on the rest of this site for a reason.
- Your bottleneck is strategy, not production. This makes the writing and the distribution fast. It will not tell you which business you are in.
- You want to keep every tool you have and add this on top. The argument is replacement. Added to the stack it is another subscription.
Frequently asked questions
What exactly does this replace?
For most small teams: keyword research, the AI writer, the blog CMS, the newsletter platform, the social scheduler, the podcast audio tool, and the production half of an agency retainer. It does not replace your analytics, your CRM, or the person deciding what the brand is about.
Can we keep publishing to our WordPress?
Yes. Finished articles push into WordPress as drafts, with the image, categories and tags. Many teams keep the site exactly where it is and use this for everything up to the publish button.
How do we stop it publishing something embarrassing?
Autonomy is off until you turn it on, and it has four separate tiers. Safety rules — claims the brand may never make — are part of the brand file and are applied at generation, not checked afterwards. Every surface still has a human review step.
Who owns the content?
You do. Export it, or publish it straight into your own WordPress, and it stays yours if you leave.
We already have a tool-stack spreadsheet. Where do we start?
The startup stack guide walks through all eight phases of a content stack with the market leaders, the alternatives, and what is covered natively here — including the nine steps that are not. Start there, then do the first-week path above.