Roey Granot

Roey Granot is a founder and operator who builds companies, teams, and commercial systems from scratch. He has built and scaled technology businesses from early product to millions in revenue and has built ventures across AI, defense, Real Estate, and investing.

Articles by Roey Granot

• B2B Content Marketing Is Broken - Here Is What to Do Instead — Content marketing for B2B fails at the strategy and coordination layer, not the writing layer - here is how to fix the system that sits upstream of production.
• How to turn one product sentence into a 30-title content backlog — One clear product sentence contains everything you need to build a 30-title content backlog - here's a two-hour loop that takes you from claim to ranked writing queue.
• B2B Content Marketing: A Step-by-Step Tactical Guide —
• The Newsletter Strategy Hotels and Travel Agencies Are Missing — Hotels and travel agencies that send the same newsletter to every subscriber are leaving bookings on the table - here's the mechanism that changes that.
• Brand Is the Moat: Why AI Agents Make Brand Strategy More Important, Not Less — As AI agents flatten execution costs across every marketing team, brand strategy in the age of AI has become the only defensible competitive advantage left.
• Agentic Marketing Transformation — BCG's 2026 CMO survey reveals a sharp gap in agentic marketing transformation - 96% of CMOs claim AI is transforming their function, but only 8% are running truly autonomous campaigns.
• Why We Built Beyond: The Problem We Kept Running Into — Content Agents was built by founders who kept hitting the same wall - every new company meant rebuilding a fragmented content machine from scratch.