Marketing Insights

Data points, trends, and sharp takes on how B2B marketing is actually evolving. We cut through the noise to surface what's worth paying attention to — and what it means for how you run your content operation.

• Why Most Marketing Experiments Fail — and Why That Is Fine — Most marketing experiments fail not because the idea was wrong, but because the setup was broken - and understanding why is how you start learning from every test you run.
• Brand Is the Moat: Why AI Agents Make Brand Strategy More Important, Not Less — As AI agents flatten execution costs across every marketing team, brand strategy in the age of AI has become the only defensible competitive advantage left.
• Agentic Marketing Transformation — BCG's 2026 CMO survey reveals a sharp gap in agentic marketing transformation - 96% of CMOs claim AI is transforming their function, but only 8% are running truly autonomous campaigns.